Context

Promoting Youth Entrepreneurship with Digital Storytelling

The European Key Competences Framework defines SIE (sense of initiative and entrepreneurship ) as an individual's ability to turn ideas into action. It includes creativity, innovation and risk-taking, as well as the ability to plan and manage projects in order to achieve objectives. Entrepreneurship is a competence for everyone, helping people to be more creative and self-confident in whatever they undertake.

Even if entrepreneurship is recognized as a powerful driver of economic growth and job creation, the uptake and the effectiveness of entrepreneurship education in Europe are still far from being fully satisfactory. This is mainly due to lack of suitable materials and lack of skills in trainers.

Given this context, Prodest project propose to develop a methodology and tools for development of SIE in youths through storytelling bringing together the rational and the emotional, and eliciting identification and emulation in the listener.